# Google and Meta campaigns, with numbers that add up.

> Campaigns on Google and Meta, but measurement first: every purchase and every enquiry counted once, with the right consent, tied to the campaign that brought it. So you decide where to spend on real numbers.

- Service: Campaigns and measurement
- Channels: Google Ads, Meta, organic search
- Tools: Tag Manager, GA4, Consent Mode v2
- URL: https://cloudfactory.it/en/services/google-meta-ads-conversion-tracking/

## A campaign that doesn't know what it brings spends in the dark.

Conversions counted twice, tags firing in loops, data lost after consent, forms nobody tracks. We found a US Search campaign running without knowing which purchases it brought, while the product page was throwing errors. And sometimes the problem isn't advertising at all: a historic estate's site had no Book button in its menu.

## We also fix the site and the consent.

An ads-only agency stops at the Ads account. We also manage the site, the server and the cookie banner: when a tag doesn't fire or a page errors, we fix it directly. Our consent manager, CF Consent, is integrated with Google Consent Mode v2.

## Measurement first, then budget.

1. **Check what's measured today.** Tag Manager, GA4, Ads and Meta conversions, consent: what fires, when, how many times. We look for duplicates, gaps and tags firing before consent.
2. **The right conversions.** Purchases, enquiries, bookings, downloads: each tracked once, with Consent Mode v2, and tied to the campaign and the CRM.
3. **A site that converts.** Pages that don't error, a clear path to the right button, checked links. This is often where most is recovered.
4. **Campaigns.** Google Ads on search, Meta on Instagram and Facebook, with ads, keywords and audiences built on the conversions that matter to you.
5. **Automations after the click.** Anyone who comments on a post or leaves their details enters an email sequence, without anyone copying them by hand.

## Campaigns tied to what you sell.

Accounts, data and campaigns stay yours: we work in your accounts, not ours.

- Tracking audit
- Google Tag Manager
- GA4
- Consent Mode v2
- Ads and Meta conversions
- Google Ads campaigns
- Meta campaigns
- Email automations

## Those who invest in ads and want to know what pays.

- **E-commerce**: Every purchase recorded once and attributed to the right campaign.
- **Hospitality**: More direct bookings from the site, less dependence on booking portals.
- **Companies selling abroad**: Search campaigns in other markets, with enquiries and samples tracked.
- **Brands working on social**: From an Instagram comment to an email sequence, automatically.

## Before investing.

### Do you handle the ad budget?

You pay the budget directly to Google and Meta from your own accounts; we set up and run the campaigns.

### Is a cookie banner needed for tracking?

For Google and Meta conversions, yes: without consent the data only arrives in limited form through Consent Mode v2. We set it up compliantly.

### Do you start with the campaigns or the site?

With measurement. If tracking isn't reliable, any decision about campaigns is a guess.

### Do you also work on AI assistant search?

Yes, as a separate service: we make the site readable by ChatGPT, Gemini and Perplexity and measure how the answers change.

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Cloudfactory S.r.l., Rome. Contact: hello@cloudfactory.it