# From an Instagram comment to an email sequence.

> For an online fitness brand we connected Instagram, ManyChat and Mailchimp: whoever comments a reel with a keyword gets the content by DM and joins the campaign's email sequence.

- Sector: Fitness and coaching
- Practice: Systems integration
- Year: 2025-2026
- URL: https://cloudfactory.it/en/work/instagram-manychat-mailchimp-automation/

## In brief

Each campaign has a keyword. ManyChat replies by DM, captures the email and passes it to WordPress through a bridge plugin we wrote; from there the contact lands in Mailchimp with the campaign tag and a four-email sequence with a dedicated coupon starts. New campaigns are created by duplicating an existing flow.

- **4** emails in each sequence
- **4** campaigns with coupons realigned

## Context

The brand sells online training programmes and works heavily on Instagram. Campaigns start from a reel and live a few days: whoever responds has to enter the right path immediately, with no manual steps.

## The problem

Linking a comment to an email sequence takes three platforms that don't talk on their own, with data that must arrive clean: a valid email, the right tag, the right coupon. A wrong tag sends the wrong message to the wrong person.

## What we did

1. **One flow per keyword.** In ManyChat each campaign has its keyword and its flow: DM reply, the promised content, an email request.
2. **A bridge on WordPress.** A plugin, CF ManyChat > Mailchimp, receives data from ManyChat and writes it to Mailchimp with the campaign tag. API keys stay on the server.
3. **Sequences and coupons.** Four-email sequences per campaign, with coupons aligned between email and site. Four campaigns realigned where codes didn't match.
4. **Beyond the free trial.** In progress: automatic messages after the trial ends, at seven days and beyond, tied to the video platform running the subscription.

## How it went

Campaigns are switched on by copying a flow: new keyword, new tag, new sequence. The brand's team publishes the reel, the rest starts by itself.

## Tools

Instagram, ManyChat, WordPress, Mailchimp, PHP, Uscreen

## FAQ

### Is a professional Instagram account required?

Yes, ManyChat works with professional Instagram accounts linked to a page.

### Can the same be done on WhatsApp?

Yes, the logic is the same: an incoming message starts a flow and data reaches the email platform with the right tag. WhatsApp needs consent and approved message templates.

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Cloudfactory S.r.l., Rome. Contact: hello@cloudfactory.it