Google and Meta campaigns, with numbers that add up.
Campaigns on Google and Meta, but measurement first: every purchase and every enquiry counted once, with the right consent, tied to the campaign that brought it. So you decide where to spend on real numbers.
A campaign that doesn't know what it brings spends in the dark.
Conversions counted twice, tags firing in loops, data lost after consent, forms nobody tracks. We found a US Search campaign running without knowing which purchases it brought, while the product page was throwing errors. And sometimes the problem isn't advertising at all: a historic estate's site had no Book button in its menu.
Measurement first, then budget.
- 01
Check what's measured today
Tag Manager, GA4, Ads and Meta conversions, consent: what fires, when, how many times. We look for duplicates, gaps and tags firing before consent.
- 02
The right conversions
Purchases, enquiries, bookings, downloads: each tracked once, with Consent Mode v2, and tied to the campaign and the CRM.
- 03
A site that converts
Pages that don't error, a clear path to the right button, checked links. This is often where most is recovered.
- 04
Campaigns
Google Ads on search, Meta on Instagram and Facebook, with ads, keywords and audiences built on the conversions that matter to you.
- 05
Automations after the click
Anyone who comments on a post or leaves their details enters an email sequence, without anyone copying them by hand.
Campaigns tied to what you sell.
Accounts, data and campaigns stay yours: we work in your accounts, not ours.
Those who invest in ads and want to know what pays.
E-commerce
Every purchase recorded once and attributed to the right campaign.
Hospitality
More direct bookings from the site, less dependence on booking portals.
Companies selling abroad
Search campaigns in other markets, with enquiries and samples tracked.
Brands working on social
From an Instagram comment to an email sequence, automatically.
We also fix the site and the consent.
An ads-only agency stops at the Ads account. We also manage the site, the server and the cookie banner: when a tag doesn't fire or a page errors, we fix it directly. Our consent manager, CF Consent, is integrated with Google Consent Mode v2.
Where we've done it before.
Measurement you can trust.
Tracking, GA4, consent management and technical SEO put in order: no conversions counted twice, no tags before consent, no pages competing for the same searches.
Acoustic panels sold online in the US, with conversions you can finally see.
A fatal error on the product page fixed, GA4 and events in Google Tag Manager, purchases and sample requests as Google Ads conversions, five ad groups in the US. Work in English with the client and its media agency.
A historic estate that sold well on booking portals and barely at all on its own website.
A booking engine with no way in, four different categories across channels, a restaurant shown as open, no measurement: a direct-channel diagnosis and a five-phase plan, before the new website.
From an Instagram comment to an email sequence.
A keyword in the comments, a DM reply, a Mailchimp tag and a four-email sequence with a dedicated coupon, connected by a bridge plugin on WordPress.
Before investing.
Do you handle the ad budget?
You pay the budget directly to Google and Meta from your own accounts; we set up and run the campaigns.
Is a cookie banner needed for tracking?
For Google and Meta conversions, yes: without consent the data only arrives in limited form through Consent Mode v2. We set it up compliantly.
Do you start with the campaigns or the site?
With measurement. If tracking isn't reliable, any decision about campaigns is a guess.
Do you also work on AI assistant search?
Yes, as a separate service: we make the site readable by ChatGPT, Gemini and Perplexity and measure how the answers change.